EMAC 2026

Welcome to the 55th Annual Conference of the European Marketing Academy at the University of Bath School of Management, UK from 2 June to 5 June 2026.

The Conference is preceded by the EMAC Doctoral Colloquium from 31 May to 2 June 2026.

We are excited to welcome you to our beautiful city, our world-leading University and our ambitious School for an inspiring week of research, discussions and new connections.

The deadlines for registration are as follows:

29 April, 12 noon (BST) - Early bird (€645)

29 April, 12 noon (BST) - Presenting authors (€645)

15 May, 12 noon (BST) - All other attendees (€697)

If you can only pay via invoice, please register via this online form. Please note, this is a longer process and our finance team will be in touch directly.

If you have any queries about this conference or registration, please get in touch with us by emailing emac2026@bath.ac.uk.

For information on cancellation and liability, please visit the EMAC webpage.