Part 4 Accelerated Leadership - Enterprise Leadership: Winning with Strategy

Enterprise Leadership: Winning with Strategy

This is part 4 of the Accelerated Leadership Programme

Course Description

Your Learning Experience

This course demystifies strategy, a widely used but often misunderstood concept in leadership and management. Strategy is not just planning or following trends—it is a clear theory of action: if we do this, then that will happen? We examine where to play, how to win and ways to build the capabilities and resources needed for sustainable competitive advantage.

This online course allows you to work at your own pace, whilst interacting with peers via an online discussion board. 

Learning Objectives

• • articulate what a 'Winning Strategy' is
  • distinguish between strategy and planning
  • identify the key decisions that define a strategy
  • define and compare alternative fields of play
  • generate a relevant and insightful segmentation framework of customers
  • compare alternative core (generic) competitive strategies
  • decide which changes in buying behaviour to seek to achieve
  • construct value propositions to trigger the desired behaviour changes
  • identify strategically valuable capabilities and resources
  • support the resilience of competitive advantages
  • develop winning strategies in your organisation

   

  The topics that will be covered in this course include:

  • know what a 'Winning Strategy' is
  • decide ‘Where to Play’
  • know ‘How to Win’
  • identify and sustain winning capabilities and resources   

This is part 4 of four short courses in the Accelerated Leadership Programme - add link